Entertainment, Media & Sports · Week of Nov 2, 2026
Earnings and brand tie-ins: the week in entertainment and sports
Fiscal results from Under Armour and Reservoir Media sat alongside sponsorship deals, live-event announcements and a Callaway factory investment.
Two companies reported results for quarters ended September 30, 2026, with different outcomes. Under Armour said revenue fell 7 percent to $1.2 billion and lowered its expected gross margin improvement for fiscal 2027. Reservoir Media said revenue rose 10% to $49.9 million and raised its full-year outlook, helped by catalog acquisitions including José Feliciano's recorded music and Billy Strayhorn's publishing.
Brand partnerships were the other main thread. KFC described its Marvel Studios "Avengers: Doomsday" tie-in as its largest global collaboration to date, and DICK'S Sporting Goods signed Caitlin Clark as the first athlete brand partner for both DICK'S and Foot Locker. Event organizers also reported activity: FiEE gave figures from its Kyoto art auction, and Outlaw Partners announced two John Summit shows in Big Sky, Montana. In other news, Callaway Golf committed $15 million to a 3D printing facility in Texas, and Verizon and Ericsson expanded their work on AI-driven network automation.
Under Armour, Inc.
UNDER ARMOUR REPORTS SECOND QUARTER FISCAL 2027 RESULTS
Under Armour said second-quarter fiscal 2027 revenue fell 7 percent to $1.2 billion, with a net loss of $0.4 million and gross margin down 30 basis points to 47.0 percent. The company now expects fiscal 2027 gross margin to rise 170 to 220 basis points, down from 220 to 270, while it raised its GAAP operating income range to $99 million to $119 million and kept adjusted operating income guidance at $140 million to $160 million.
Reservoir Media, Inc.
RESERVOIR MEDIA ANNOUNCES SECOND QUARTER FISCAL 2027 RESULTS
Reservoir Media said second-quarter fiscal 2027 revenue rose 10% to $49.9 million, or 4% organically, and net income rose to $4.6 million from $2.2 million a year earlier. The company narrowed and raised its fiscal 2027 outlook to revenue of $188M - $192M and Adjusted EBITDA of $77M - $80M, and said it acquired the José Feliciano recorded music catalog and the Billy Strayhorn publishing catalog during the period.
FiEE, Inc.
FiEE Advances O2O ArtTech Ecosystem with Approximately US$2.9 Million in Gross Transaction Value at Kyoto Artwork Sales Event, Targeting Art Advisory and Global Collector Networks
FiEE said its Kyoto exhibition and auction, organized with the Museum of Kyoto from October 23 to 25, 2026, produced approximately US$2.9 million in artwork transaction value and about US$1.3 million in service revenue. The company says the transaction value is not its revenue, and it cautions that future events may not match these results as it pursues art advisory services.
Kentucky Fried Chicken
KFC Brings the Doom: New Marvel-Inspired Menu Lands Ahead of Marvel Studios' "Avengers: Doomsday"
KFC announced a Doctor Doom-inspired limited-time menu tied to Marvel Studios' "Avengers: Doomsday," available in select markets from 9 November through January 2027. KFC says the tie-in covers 100 countries and is its largest global collaboration to date, though the menu will not be offered in the United States, India or China.
Callaway Golf Company
Callaway Golf Announces U.S. Investment to Lead a New Era of Golf Club Performance
Callaway Golf announced a $15 million investment in a 3D printing facility in Fort Worth, Texas, which it expects to become operational in mid-2027. The company says the site will initially focus on custom titanium products and begin supporting a portion of its U.S. product needs in 2028.
DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. Signs Caitlin Clark as First-Ever Brand Partner Across DICK'S and Foot Locker
DICK'S Sporting Goods signed a multi-year, exclusive brand partnership with Caitlin Clark covering both DICK'S and Foot Locker, the first time either banner has signed an athlete as a brand partner. Planned work includes national and global campaigns and promotion of Clark's signature footwear and apparel; the release does not state financial terms.
Ericsson
Verizon and Ericsson partner to transform AI-native Autonomous Networks
Verizon and Ericsson announced an expanded collaboration under which Verizon plans to roll out the Ericsson Intelligent Controller nationally this year to run AI-native rApps. According to the release, field deployment of rApps such as the AAS Cell Shaper gave gains of up to 8.9% on downlink throughput and up to 8% on uplink throughput, and the companies say the work moves Verizon's network autonomy toward L4.
Outlaw Partners
John Summit Brings Experts Only to Big Sky for Two Headline Shows, March 13-14, 2027
Outlaw Partners announced two John Summit Presents Experts Only Big Sky headline shows at the Big Sky Events Arena in Montana on March 13 and 14, 2027, with a presale on November 10 and public on-sale on November 11. The release says it will be Summit's first Montana performance and the only Experts Only ski weekender in the U.S. in 2027.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not USArt AI reporting.